The reason the sports world is a target of the NRDC and other green organizations is that it has the immense potential for influencing millions of fans. In previous posts, we’ve mentioned some of the well-developed sustainability programs that some professional teams and facilities have in place. No doubt we’ll hear more next week in Seattle at the Green Sports Summit being hosted by the Green Sports Alliance. Based on the agenda, there seems to be more of an emphasis this year on bridging the gap between the behind-the-scenes green activities and engaging the fan base in the context of sustainability. Specifically, we’re hoping this is part of the Environmental Perspectives from the Leagues session, and there’s a promising panel on Engaging and Activating Fans Around Green Initiatives on Game Day. Tune in here and look for #greenfans on twitter next week for our observations from the Summit. We'll be particularly tuned in to point out examples of (or opportunities for) teams, leagues and sponsors involving fans in their green plans.