It’s great that some teams are saving green by going green. Savings always help the bottom line. But few teams have endeavored to monetize their greatest asset in the context of sustainability—their fan base. Sponsors and advertisers pay significant amounts of money to tap into the relationship you’ve built with that loyal, passionate group of consumers.
Create or find the right platform that engages fans, helps you tell your green story, ties into the community, provides plenty of exposure and a feel good PR story, and you’ve nailed it. So find out which of your sponsor partners might be interested and do some brainstorming. Or, SHAMELESS PLUG ALERT, check out Fans Without Footprints. Your fans want to be involved—so let them, and invite a sponsor to partner as well.