Kudos and a big green chest bump to the NHL for their ongoing commitment to the environment. The growing NHL Green initiative helped restore 6.7 million gallons of water to rivers in ’11-’12 through their Gallons for Goals program, and the Stanley Cup Finals were carbon neutral for the playoffs and water neutral for the Finals. However, all these great things seem to be the best kept secrets in sports.
Despite the great role models in the Bruins Andrew Ference and Co-Founder of Healthy Planet Partners Mike Richter, the former Stanley Cup winning goaltender who recently took part in a “sports and the environment” forum at the White House, seems the league could do a lot more to share these compelling initiatives with their fan base. Why not bring in a sponsor to partner and match funds, (or gallons), plant trees or create engaging fan promotions in the name of green?